LET US SHOP FOR YOU? OR BROWSE FOR YOURSELF?
Browse our Private Store of Products Curated and Explained by Hair and Beauty Experts.
Skip the Time and Guess Work of Looking For Yourself, by Having Us Shop For You.
Let Us Shop For You
Custom Hair Boxes are professional products selected for you based on your hair type and preferences.
Stop wasting time and money buying and trying.
Let a beauty industry expert help you. Get performance driven products picked for you,
and tips on how to use them.
Browse For Yourself
Love shopping for products, but hate wasting money on products that don't do what they say they do?
Shop our private store to find professional beauty products; all curated for performance and customer satisfaction by beauty industry experts.
Product descriptions include tips and advice for the product
By making our store private, we can offer products and discounts we would not be able to publicly.
SHOP WITH US
Our store is filled with professional recommendations, loved by stylists and their customers. We are never incentivized by brands to carry or feature products.
A portion of your purchase goes to help fund “the edify project” dedicated to Raising Beauty Industry Standards.
Through research, awareness, and education we can help you and the general public find products that work and are safe, backed by science, never marketing.