This shampoo uniquley contains a keratin that does not mimic the natural keratin in our hair like other hair care products, this actually is human keratin.
Gently cleanses and restores hair to a healthy look and feel. Color safe, and free of yucky ingredients.
In case you didn't know, our hair and nails are make up of keratin protein. For years the beauty industry has been adding various forms of keratin proteins to hair to make it stronger, repair damage, add shine and smoothness. Unfortunatly, because animal and plant proteins are not the same make up as human keratin, these other forms have not been as effective as promised.
Virtue's line of products contain real human keratin for real human results. We have found the Virtue brand to be on point, thoughtful, and a customer favorite.